Bedew Water — Luxury Beverage Brand Identity Concept

Brand Creation • Visual Identity • Strategic Branding

Bedew Water was a full branding concept developed for my graduate-level branding course. Based on the project guidelines, I acted as the branding expert tasked with creating a luxury-inspired flavored water line infused with natural fruit essences. I developed the complete brand identity—including the name, logo, color palette, typography system, and visual emblem—reflecting the elevated, spa-like experience of premium infused water.

The project also included a strategic brand framework outlining Bedew’s brand promise, differentiation, core stakeholders, and key touchpoints. I prepared a concise pitch video explaining the research-based rationale behind each design and strategy decision. This project showcased my ability to build a brand from the ground up, aligning visual identity with positioning, audience insights, and market expectations.