Thrive Thrifty — Social Media Brand Concept & Content Strategy

Brand Concept • Social Strategy • Content Development

Thrive Thrifty was a brand concept I created for a social media marketing course, designed to address the challenge of healthy eating in food deserts and low-budget households. Based on the project guidelines, I developed the brand identity, target audience profile, messaging pillars, and multi-platform content strategy. The concept focused on delivering affordable recipes, realistic grocery shopping guidance, and educational video content through Instagram, YouTube, Facebook, and Pinterest. The final plan included platform justification, sample posts, visual direction, and a cohesive social strategy to help the brand inspire accessible, budget-friendly nutrition.