Precision Fence
PRECISION FENCE COMPANY PROJECT OVERVIEW
Precision Fence Company became a major focus of my graduate work, allowing me to develop both a strategic multimedia case study and a comprehensive marketing internship project. Across these experiences, I evaluated the company’s digital presence, analyzed audience engagement, developed multimedia assets, and created a structured social media plan and content strategy designed to support the company’s growth across Mississippi and Alabama. The combined work strengthened Precision Fence’s brand messaging, visual identity, and online communication while providing a clear roadmap for future digital marketing efforts.
Multimedia Marketing Case Study
Brand Presence, Messaging & Digital Assessment
As part of my Multimedia Strategies course, I conducted a full marketing assessment of Precision Fence Company, analyzing its website visuals, messaging clarity, SEO presence, social media activity, and competitive landscape. The case study identified gaps in digital storytelling and opportunities to strengthen brand consistency and customer trust. Recommendations included refining messaging, improving the organization of visual content, utilizing drone footage to showcase large-scale fencing projects, and enhancing overall digital presentation. This project established the foundation for an improved, more strategic brand presence.
Internship Project
Brand Audit & Social Media Content Strategy
During my internship, I expanded the initial case study into a complete social media audit and integrated marketing plan. This work included evaluating platform performance, reviewing branding consistency, and analyzing audience behavior across Facebook, Instagram, and Google. From these insights, I developed a structured 30-day content calendar, branded graphics, engagement-focused messaging, and new multimedia content featuring photos, project highlights, and aerial footage. The internship provided Precision Fence with a more cohesive online identity, improved communication structure, and an actionable strategy to increase visibility, build credibility, and support long-term business growth.
