Precision Fence Company

Precision Fence Company served as the focus of my integrated marketing internship and graduate-level case study work. I conducted a full social media audit, evaluated brand consistency, assessed SEO opportunities, and analyzed customer engagement patterns across digital platforms. From this research, I developed a strategic marketing plan including a 30-day content calendar, visual and messaging recommendations, and a roadmap for improving credibility and visibility online. This project strengthened my skills in brand evaluation, social content strategy, and practical, real-world digital marketing execution for a growing service-based business.

Meridian Animal Care Center

This project was completed as part of my commercial video production coursework and focused on creating an emotional, story-driven visual campaign for Meridian Animal Care Center. I planned and produced multiple video pieces, including staff interviews, clinic walkthroughs, grooming features, and a narrative-style “Sonny Goes to the Vet” commercial. The goal was to humanize the clinic, highlight the veterinarians’ expertise and personalities, and build trust with pet owners. This project strengthened my skills in scripting, directing, filming, editing, and developing video concepts that support meaningful brand identity and client communication.

Thrive Thrifty

Thrive Thrifty was a brand concept I created for a social media marketing course, designed to address the challenge of healthy eating in food deserts and low-budget households. Based on the project guidelines, I developed the brand identity, target audience profile, messaging pillars, and multi-platform content strategy. The concept focused on delivering affordable recipes, realistic grocery shopping guidance, and educational video content through Instagram, YouTube, Facebook, and Pinterest. The final plan included platform justification, sample posts, visual direction, and a cohesive social strategy to help the brand inspire accessible, budget-friendly nutrition.

Bedew Water

A luxury water brand concept created for my graduate branding course. I developed the full visual identity—logo, color palette, typography, and emblem—along with the brand promise, differentiation, and stakeholder strategy. The final deliverable included a research-based rationale and a pitch video presenting the brand’s positioning and design direction.

MSU Lady Bulldogs

This project analyzed Mississippi State University’s Lady Bulldogs basketball program through a sports marketing lens, focusing on brand identity, fan engagement, and revenue-driving opportunities. I conducted a full SWOT analysis, evaluated current promotional strategies, and explored athlete visibility tools within collegiate athletics. The final recommendation plan included strategic marketing enhancements, updated brand messaging, game-day engagement concepts, and community outreach ideas to support long-term program growth.

Homes.com

For this course project, I completed a full social media audit of Homes.com, examining platform performance, content themes, brand consistency, and audience engagement trends. I identified key messaging gaps and competitive advantages while assessing opportunities for improved storytelling and conversion-driven content. The final strategy proposed clearer brand positioning, platform-specific content recommendations, and a revised social framework designed to enhance reach, engagement, and lead generation.

Adobe Creative Suites Projects

A collection of design fundamentals created in Adobe Illustrator, Photoshop, and InDesign as part of my IMC 500 coursework. These projects strengthened my digital illustration, photo-manipulation, and layout design skills while building a deeper understanding of visual storytelling and brand-ready graphics.